What is the big deal about Wellness Products in India?

It’s no surprise that everyone enjoys intimacy, whether with a partner or themselves (self-care). But what if we told you that by using personal wellness products and/or lubes, you could enhance your experience, discover new sensations, and explore different preferences? The possibilities can be transformative.

Now, imagine our population (yes, we surpassed China in 2022), which explains the demand for personal wellness products. Combining this with a culture that is gradually embracing openness, it's not surprising that items like massagers, and other wellness accessories are gaining popularity. Even adventurous products like handcuffs, blindfolds, and toys are widely sought after online. This shift reflects evolving preferences influenced by global trends and media.

So yes, personal wellness products in India are a BIG DEAL!

Apart from enhancing experiences, these products also address common wellness concerns like reduced libido, performance challenges, and more, often reducing dependency on medications.

That explains why these products are so popular in cities like Bengaluru, Delhi, Mumbai, Chennai, Kolkata, and others like Hyderabad, Jaipur, Ahmedabad, Goa, Chandigarh, and Pune. Surprisingly, Pune is not just about poha but also about wellness products!

Despite this growing acceptance, challenges remain, such as outdated customs regulations. However, a recent judgment by the Bombay High Court marked a significant victory for the wellness industry by reinforcing modern perspectives and overturning outdated views. This milestone was widely celebrated by the community.

Now, shopping for your favorite wellness products online comes with fast, free delivery, and a guilt-free conscience, thanks to progressive changes.

About Besharam

Besharam kahin ka/ki!

If you’re reading this, you’ve probably heard it. For us, Besharam is not “shameful.” It’s a bold, friendly mindset that says: own your choices, respect others, and stop carrying guilt for being human.

The founders, Salim & Raj, grew up in the 80s with music, bikes, and big opinions. But one unfair, shaming incident shook Raj’s confidence for years. Later, in 2012, a conversation with a friend in India brought the same theme back: shame was quietly shaping wellness, relationships, and self-esteem.

That’s when the mission clicked. IMBesharam exists to normalize personal wellness, challenge taboo, and support a progressive India that respects diverse preferences, genders, and orientations.

IMbesharam.com launched in 2013 as India’s first online adult wellness store, with Sunny Leone as the face of the brand.

Since then, we’ve delivered 1M+ orders, earned 110,000+ real customer reviews, and grown 400,000+ followers. We’ve been featured in Times of India, YourStory, Economic Times, Cosmopolitan, Femina, and more. In 2024, our co-founder Raj Armani won the XBIZ Progressive Leader of the Year Award for 2024. . And in 2026, IMBesharam.com was recognized at the XMA Awards as Online Retailer of the Year for 2026, a milestone that reflects years of building a transparent, inclusive, and judgment-free platform.

We keep it transparent, inclusive, and judgment-free, so you can explore with confidence, comfort, and zero pressure.

Our Signature Brand: Good Vibes

Over the years, IMBesharam has curated the best wellness products from around the world and listened closely to what Indian customers actually want: quality that feels safe, features that make sense, and pricing that doesn’t punish curiosity. That insight led to Good Vibes, our in-house wellness brand designed and developed by the IMBesharam team.

Built on 13+ years of experience and real customer feedback, Good Vibes focuses on body-safe materials, reliable performance, and easy, user-friendly designs. It’s wellness that feels approachable, not intimidating, whether you’re new to this or already know what you like.

Our range covers everyday essentials and fun upgrades, including suction massagers, vibrating massagers, Sauce Cup masturbators, lubricants, and premium dual massagers. Every product is made to be comfortable, simple to use, and genuinely satisfying, without overcomplicating things.

Popular Good Vibes picks include: the Sauce Cup Stroker for solo pleasure and stamina play, the ‘Rose-Bae’ Flicking Massager for targeted external stimulation, and the ‘Lipstick’ Vibe 2.0 for discreet, travel-friendly vibes. If you like something more premium, the SCKS Premium Suction Massager is a powerful upgrade. For first-timers and easy daily use, “Pixie” Gen Z Massager and “Dixie” Gen Z Massager keep it simple, cute, and effective. And for blended pleasure and couple play, meet the ‘Darling’ Premium Dual Massager.

Who it’s for: women exploring self-care, men looking for reliable solo options, couples who want to add comfort and variety, and curious beginners who want something that feels safe and non-intimidating. Good Vibes is also a great fit if you want stress relief, better sleep, or a more relaxed, confident relationship with your body.

Good Vibes stands for confidence without pressure and self-care without judgment. It reflects the same values IMBesharam was built on: honest information, inclusivity, and a safe space to explore at your own pace.